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According to the new report from Packaged Facts, 31 million foodies, or 14% of the population, are shaping the American palate and offering food manufacturers a willing audience for new product launches. The report, with a very bulky title, Foodies in the U.S.: Five Cohorts: Foreign/Spicy, Restaurant, Cooks, Gourmet, and Organic/Natural, uses data from Simmons Market Research to segment the overall foodie demographic into the five segments reflected in the title. Foreign/spicy and restaurant foodies are the two largest foodie groups with approximately 71 percent of all foodies, representing 10% of U.S. adults, or about 22 million people. It is the foreign/spicy segment that’s helping to introduce the next wave of international cuisine to the American palate. The study examines foodies’ demographic characteristics and includes separate chapters on each of the five foodie segments. For more information on the study, go here–but be forewarned that these kinds of studies are very expensive to purchase.
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