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Ed Avalos, currently marketing director of the New Mexico Department of Agriculture, has been nominated by President Obama as Under Secretary for Marketing and Regulatory Programs at the U.S. Department of Agriculture. Ed has 34 years experience in agriculture marketing including the on-going 12-state green chile pepper promotion which yearly generates over $26 million in retail sales. I helped Ed, along with El Pinto Restaurant and Salsa, create the World’s Largest Chile Ristra that was displayed last year at the New Mexico State Fair. In the international arena, Ed has worked in Mexico, Japan, China, Canada, and Latin America. In the 1990’s, pecans were exported to Japan and the Pacific Rim and most recently, the marketing team successfully established a pecan market in China. The SuperSite congratulates Ed on his continuing success in promoting New Mexico agricultural products.
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