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By Jim McMahon
As one of America’s best-known chefs, Paul Prudhomme has been featured in dozens of prime-time television and cable programs, and has been the subject of many magazine articles. A best-selling author, he has written nine cookbooks and produced six cooking videos. But Chef Paul is just as well known for his extensive line of Magic Seasoning Blends® – packaged dry spices, rubs, bottled sauces and marinades that can be found on major supermarket shelves throughout all 50 states of the U.S. and in 29 countries around the world.
Food-service and Food Processors
Located in the outskirts of New Orleans, Magic Seasoning Blends is also well known for its extensive line of distinctive seasoning products packaged for restaurants, institutional foodservice, food processors and co-packing operations, which combined represent 65 percent of the company’s total sales volume. Packaging ranges from one-quarter of an ounce to 50-pound bulk containers, with an emphasis on consistent quality.
Recipe R&D for Food Processors
Originally set-up more than 25 years ago within the celebrity chef’s popular New Orleans restaurant – K-Paul’s Louisiana Kitchen, it has expanded over the years into a every productive research and development kitchen, staffed by several chefs under the personal direction of Chef Paul, and has rolled out more than 10,000 recipes for herb and spice blends, creating custom flavor profiles.
“What is really great about herbs and spices, is that when they are balanced there are so many directions that you can go,” explains the Chef. “When one of our clients says they want a certain kind of chicken flavor, we will come up with four or five original samples for them to try. Then they pick out the one they want and we adjust it to their particular taste.”
To meet the increasing demand for its products, Magic Seasoning Blends
recently consolidated its two separate manufacturing and warehouse operations into a new 125,000 square-foot facility.
“There is absolutely no end to developing herbs and spices,” says Chef Paul. “And my real passion is to make something that is healthy and exciting for our customers.”
For more information on Chef Paul Prudhomme’s Magic Seasoning Blends, Inc., visit their website at www.chefpaul.com.
Jim McMahon writes on technology in food processing. He can be reached at jim.mcmahon@zebracom.net.
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